A building is an apparatus of provisions.
A building is an instrument with settings.
Materials and technologies are servants, in a way. Servants teaming up, coordinating a set of specialties, catering in unison. Their assignment: giving people what they want. Somehow in the energy biz — mostly because of a supply chain heuristic — this gets called demand. Demand. Well, if you want a compressed definition of DSM here it is in 5 words: zero in on human senses. To the eyes bring light that is just right. To the surface of skin bring air that is just right. Oh sure, we must improve the data. We have to get the cuts in kilowatt-hours and the boosts in conservation. Measure and verify, yes. And remember the people. Pay attention to how people actually are and why people enjoy being inside of their buildings. Then cater with intelligence.
Intelligence can mean "digital technology-enabled" but that's not the meaning here. The intelligence we mean refers to a definitive method and professional brand called design thinking. Solving a customer's problem requires left-brain engineering and right-brain styling— math and art in one bottle. We say all elements must mesh. We say a solution is coordination. What we here call Rooster logic is creating reward out of the simple truth that timing is everything.
next> timely maneuver
next> timely maneuver